
“Smarter Faster Better: The Secrets of Being Productive in Life and Business” is a book by Charles Duhigg that explores the science of productivity and the habits and practices that can help individuals and organizations become more efficient and effective.
“The most productive people, companies, and organizations don’t merely act differently. They view the world, and their choices, in profoundly different ways.”
Charles Duhigg
“Smarter Faster Better: The Secrets of Being Productive in Life and Business” is a comprehensive guide to increasing productivity, written by Charles Duhigg, a bestselling author and a staff writer for The New York Times. The book draws upon a wealth of scientific research and real-life examples to explore the habits and practices that can help individuals and organizations become more efficient and effective.
The book starts by introducing the concept of “keystone habits,” which are habits that have a ripple effect and help shape other habits and behaviors. For example, regular exercise can lead to healthier eating habits and better sleep, which in turn can lead to increased productivity and a better overall quality of life. Duhigg explains how these keystone habits can be harnessed to create a positive feedback loop that leads to greater success and happiness.
Next, Duhigg delves into the science behind habit formation, explaining how habits are formed through a loop of cue, routine, and reward. He argues that by understanding this loop, individuals can change their habits and create new ones. For example, if you want to form a habit of exercising every day, you could associate the cue of putting on your running shoes with the routine of going for a run, and reward yourself with a feeling of accomplishment or a treat after your workout.
The book also discusses the importance of motivation and how to maintain it. Duhigg argues that intrinsic motivation, or the motivation that comes from within, is much more powerful and long-lasting than extrinsic motivation, which comes from external factors such as rewards and punishments. To cultivate intrinsic motivation, Duhigg suggests finding meaning and purpose in one’s work and making connections to others through it. He provides real-life examples of people who have found purpose in their work and how it has driven them to be more productive and successful.
One of the key themes of “Smarter Faster Better” is the importance of focus and avoiding distractions. Duhigg argues that multitasking is a myth and that in order to be productive, individuals need to focus their attention and eliminate distractions. He also explores the concept of “deep work,” which is the ability to focus without distraction on a cognitively demanding task, and how it can lead to greater productivity and creativity.
In addition to focusing and motivation, Duhigg also explores the power of teams and organizations. He argues that in order to be successful, organizations need to foster a culture of trust and create systems that encourage people to work together effectively. He provides examples of companies that have successfully created a culture of trust and collaboration, and how it has led to increased productivity and success.
Duhigg also highlights the importance of communication in creating effective teams. He argues that good communication is essential for building trust and collaboration, and provides examples of how companies have used communication to build strong, productive teams.
Finally, the book concludes by discussing the importance of resilience and the ability to bounce back from setbacks and failures. Duhigg argues that individuals and organizations need to be able to learn from their failures and adapt to changing circumstances in order to be successful. He provides real-life examples of people and companies that have faced challenges and bounced back, and how they have used their experiences to become even more successful.
Overall, “Smarter Faster Better” is a valuable resource for anyone looking to increase their productivity and achieve greater success in both personal and professional life. Through a combination of scientific research, personal anecdotes, and real-life examples, Duhigg provides a practical and actionable guide for developing habits and practices that can lead to a more productive and fulfilling life
